Research

About Brandwidth Global

We bring new creativity to the science of consumer insights.

Webnography Research

In-depth study of "conversational big data." Not social listening.

Category and Content Analysis

Identification of key topics that drive consumer conversations

Architecture of Consumer Logic

Entire structure and dynamics of consumer behavior

Cognitive Models

Explanatory models that help to shed light on certain elements of consumer logic and behavior. Inspired by social sciences/theories

Consumer Insights

Critical insights about consumers in regard to the product and the category

Consumer Profile

Proprietary consumer profile description based on qualitative information gained throughout research

Emotional Drivers

Emotions that play decisive role in consumer journey

Segmentation by Identity

Defining groups of core consumers based on their self-identification


Learn more about What we do, Our approach, and Brandwidth team.

We study human behavior to identify insights that drive growth.

Learn more about our method and our past projects, or contact us to find out how Brandwidth can help your business.