Accidental insights

Accidental Insights

How and why did these 4 guys
get together and changed the
history of music and the world?

… By Accident

Brandwidth brings together a set of unique tools that by design or accident compels the unseen insights to reveal themselves.


It’s in the interaction that you find meaning.

Ted Gibson, MIT


  • people are taking online and
  • explain themselves to themselves
  • that’s how the meaning is revealed

Accidental consumer interaction is uncontrolled and unbiased, and thus insightful and groundbreaking

We look for unusual consumer interaction, and hope for … an accident.
And we keep going until we find it.

We study human behavior to identify insights that drive growth.

Learn more about our method and our past projects, or contact us to find out how Brandwidth can help your business.