Transformative Brandsinnovate at the speed of culture

How do we transform a brand from what it means to the world today into what it could mean moving forward? We start with auditing. We look at the core nature of the enterprise, the brands within it, and the cultural and consumer values critical to "future-proofing" its meaning to the world. We reinvent the brand by strengthening the core positions, staying engaged with the consumers, and seizing opportunities for growth.
A transformative brand is alive. It magnetically connects the product to the deeply held wishes of the consumer through a highly personal experience. The brand embraces the psychological, emotional, intellectual and physical properties of the consumer. It alleviates the consumer's anxiety and fear, while bringing fulfillment and joy. Successful market research is about finding the authentic meaning that enables the brand to build this connection.

Success StoriesGlobal leaders trust us

Brandwidth in ActionUpdating a legacy brand

Brandwidth Globalthe science of profitable brand decisions

Meet Brandwidth Global, the company behind the success of high-impact brands in pharmaceuticals and consumer health products. We propelled pioneering brands such as MiraLAX to revolutionize entire product categories. We transformed Emergen-C from a dormant brand to a household name. We energized established legacy brands such as Chapstick and Aleve to capture new generations of consumers. We also empowered latecomers such as Nexium and Spiriva to discover their unique competitive edges and emerge from a crowded playing field to dominate the market.

A leader in online research and the inventor of the proprietary Webnography method, Brandwidth has over ten years of experience in investigating how consumers think and act when it comes to health and wellness issues. Our agile and extremely dedicated team of strategists have developed tools that delve deep into the what, why, and how of consumer-brand interactions. We produce “off the wall” and highly pragmatic positionings that yield tangible results —expanded market share, loyal customer base, increased sales, higher margins, and lasting cultural and social impact.

Our Solutionsonline and offline in-depth market research

There is more than one way to get at the truth of the brand. Brandwidth uses multiple “discoverable methods.” We synthesize information from a variety of sources into a narrative that overcomes the natural frustration associated with putting together the brand’s cumulative jigsaw puzzle. Cross-referencing multiple sources also ensures that our claims and insights are validated. The Brandwidth Methodology clearly illuminates every piece of the puzzle to reveal a brand’s rightful place in the world.

We uncover insights to develop creative and actionable strategies in
  • Consumer behavior, motives, and priorities
  • Consumer journey
  • Decision-making process
  • Market landscape and white space
  • Communication and messaging
  • Global market and cross-cultural comparison
Our synergistic online and offline research approaches include
  • Message impact testing: controlled evaluation of advertising and messaging concepts and communications with the target consumer groups to rank and identify high-performing candidates
  • Case studies and comparative analysis:quantitative and qualitative evaluation of competitors and precedents to discover what drives and impedes success
  • Webnography:in-depth read of authentic, uncensored conversations to truly understand “the talk"
  • One-on-one provider and patient / consumer interviews:structured open dialog to directly answer the client’s burning questions about consumer experiences and brand perception
  • Scientific and clinical literature review:detailed examination of internal and external data to generate evidence-backed claims

How Can We Helptransform brands at all stages of development

Pre-clinical and clinical development

Pre-clinical and clinical development

We find areas of high market potential, gauge the needs and interests of providers and patients, identify the white space, and gather intelligence on existing competitors.

Rx

Rx

We assist with new drug launches, find ways to expand market share, refine the competitive edge, and craft strategies for re-launches with a new indication or formulation.

Rx to OTC transitions

Rx to OTC transitions

We transfer Rx brand capital to OTC, orchestrate brand image consolidation and differentiation, identify the target market segments, and combat competition from generics.

OTC

OTC

We assess consumer needs and goals, perform market segmentation and consumer profiling, expand brand awareness through education, and create direct-to-consumer messaging.

Health and wellness

Health and wellness

We analyze trends of the market space, identify target consumer segments, build brand differentiation through competitor analysis, and create brand messaging.

Clients TestimonialsWhat our clients say about us